A marketing leader with more than 15 years of experience, Banks has extensive expertise working with global brands to drive national and international data-driven, direct-to-consumer campaigns, while identifying new avenues and channels for content monetization. Prior to joining the Raiders, Banks served as Vice President, Digital Products at the Ultimate Fighting Championship and was Manager, Consumer Brand Marketing at Universal Orlando Resort. She holds a bachelor's degree in communication and media studies from Florida Southern College and a master's degree in organizational communication from the University of Denver.