LAS VEGAS, NV (October 24, 2024) — The Las Vegas Raiders today announced a partnership with the FORMULA 1 LAS VEGAS GRAND PRIX to offer fans an unforgettable experience during race weekend. This exclusive collaboration will feature an exciting lineup of events, activations, and premium fan engagement opportunities at Allegiant Stadium and locations across the Las Vegas Strip.
Highlights of the Partnership Include:
- Activations during Raiders games where fans can enjoy F1®-themed activations at Allegiant Stadium, including photo opportunities with the Las Vegas Grand Prix show car and giant race helmets located in the Tailgate Zone, and limited-edition merchandise.
- In-stadium experiences during Raiders games where the Las Vegas Grand Prix will take over key spots in Allegiant Stadium during this Sunday's Raiders vs. Chiefs game, including the LED ribbons, in-game videoboards, and marquee rotations, all amplifying the upcoming race.
- Exclusive merchandise collaboration available at select Raider Image retail shops, F1® Las Vegas Hub presented by American Express, the Paddock Club™ Merch Shop, and Harry Reid International Airport, featuring apparel and hats.
- Booth presence and interactive displays at the race where Raiders and F1 enthusiasts can experience interactive exhibits at the free daytime F1 Las Vegas Grand Prix Fan Experience on Friday, Nov. 22 and Saturday, Nov. 23 as well as the Paddock Club and T-Mobile Zone at Sphere during race days, offering a mix of entertainment throughout week.
With the Las Vegas Grand Prix attracting global attention and nearly 100,000 fans per day expected to visit Las Vegas for the festivities, the Raiders are dedicated to help elevate the sport through this partnership, and this series of events aims to enrich the fan experience and deepen the connection between sports and the Las Vegas community.
"The Las Vegas Raiders are excited to support the Las Vegas Grand Prix through this unique media and merchandise collaboration," said President Sandra Douglass Morgan. "This partnership underscores our commitment to enhancing the fan experience at all levels, while celebrating the vibrant sports culture in Las Vegas."
"Bringing the Las Vegas Raiders into the heart of the Formula 1 Las Vegas Grand Prix brings an exciting new element to the event that spotlights Las Vegas' emerging sports scene," said Emily Prazer, F1® and Las Vegas Grand Prix, Inc. Chief Commercial Officer. "Together, we are offering fans an immersive experience that seamlessly blends sport, technology, and entertainment at the highest level."
