From left: Gilbert Vidales, Geo Marketing Manager Anheuser-Busch; Raiderette Natalie P.; Willie Brown, Oakland Raiders Hall of Famer; Jason Pak, Director of Geographic Marketing, Anheuser-Busch; Robert Kinnard, Oakland Raiders, Senior Director Corporate Sales and Marketing; John Coleman, Vice President of Sales West Anheuser-Busch; Jim Otto, Oakland Raiders Hall of Famer; Raiderette Angel; and Ces Butner President, CEO Horizon Beverage Company.
The Oakland Raiders announced today they have entered into a multi-year agreement with Bud Light, the nation's best-selling beer.
Bud Light has been a sponsor of the Raiders since 2002. Under the terms of the agreement, Bud Light receives the use of the Raiders' marks in connection with its beer marketing, including secondary packaging, point-of-sale and other promotional materials. Bud Light also will be the presenting sponsor of Raiderville – a gameday fan zone at the Oakland-Alameda County Coliseum.
"We are delighted to extend and expand our relationship with Bud Light and we look forward to collaborating on many innovative and exciting programs," said Oakland Raiders Chief Executive Amy Trask. "We appreciate that Bud Light values the strength of our brand, as we value the strength of Bud Light."
"The loyalty and passion of Raiders fans is the stuff of legends and, through our sponsorship, Bud Light looks forward to adding to the fun of Raider Nation," said Mark Wright, Vice President Media, Sports and Entertainment Marketing, Anheuser-Busch, Inc. "Our association with the Raiders gives us a point of difference for fans at retail when we proudly display the silver and black alongside fan favorite, Bud Light."
